What you can do with Antidote

How Antidote works: from research to published work.

Antidote turns research and your business knowledge into content drafts, then helps publish and measure the work. You get a morning brief to review and a routine that carries useful feedback into later drafts. The diagram shows the review path; regular publishing and review replies follow the rules you agree.

The path for work you review first

Review replies follow the rule you agree with us. Replies to online conversations you post yourself.

  1. Find the work

    Intelligence layer

    We watch your search terms, competitors, reviews and the conversations your customers have online.

  2. Morning brief

    Each morning you get a short brief: what we found and what is worth doing next.

  3. Make and check

    Specialist agents draft

    Writers for blogs, social posts, Google Business updates and review replies draft from your brand workspace.

  4. You approve

    You read each draft, check the facts and the voice, then approve it or ask for changes.

  5. Publish and learn

    Publish

    Approved work goes to your website, Google Business Profile, Instagram, Facebook and LinkedIn, once connected.

  6. Measure

    Search Console, Google Analytics and each platform show what people found and clicked.

  7. Learn

    Your edits and approvals shape the next drafts. A person decides which rules to keep.

What we learn feeds the next brief

Find the work worth doing

Intelligence gathers trends, category research, keywords, competitor findings and selected conversations. The morning brief brings available findings together so you can choose what deserves attention. Specialist agents draft blogs, social pieces, Google Business posts and review replies using your services, audience, voice and experience. Missing connections can leave gaps in the brief.

Review and publish

You check the facts, media, links and account before approving a draft. App requests always wait for approval. For regular work, agree whether each piece waits or we publish on your behalf; review replies have separate rules. Publishing uses connected WordPress, Google Business, Facebook, Instagram and LinkedIn accounts, with LinkedIn access confirmed first.

Measure and learn

After publishing, check the status and live link. Available analytics helps you read search discovery and website visits. Feedback becomes drafting preferences, and edits can suggest lasting Dot rules for a person to keep, edit or reject. Those choices guide later work. Conversation replies remain manual: you copy and post them yourself.

Common questions

Are these real agents?

Yes. Intelligence jobs, blog and social drafting, Google Business work and the Reviews Dot are real functions grouped in the diagram.

Does every piece need my approval?

Anything you request in the app does. Agree the publishing rule for regular work and the separate reply policy with the team.

What happens after we edit a draft?

Feedback is recorded as preferences. Edits can also suggest Dot rules, which a person keeps, changes or rejects.

Book a 30-minute call.

See the app with examples from your industry, and what we would run for you.