Marketing for your kind of business

Marketing for established companies: organise the regular work.

Antidote organises recurring content for established companies using shared brand information and your connected accounts. You get drafts and reports your reviewers can work through in one routine. For several brands or branches, agree the right workspace, account and reviewer for each piece with the team during setup.

Keep shared and local facts clear

Record the language that belongs across the company and the facts that belong to a specific service or location. Your workspace holds voice, audience and priorities for the writer. Give reviewers the branch details and expert material they need. A shared brand name alone cannot tell them which account a piece should use.

Name the reviewers

Decide who checks professional claims and who makes the final publishing decision. Anything requested in the app waits for approval. For regular work, choose whether each draft waits or we publish on your behalf. Review replies need their own agreed policy. Confirm account access rather than assuming a branch approval hierarchy is included.

Read reports in context

Search Console shows search discovery, Analytics describes measured visits and publication records identify work that went out. Before comparing results across the company, check the site, account and dates behind each figure. Use what you find to choose the next brief and give writers specific feedback they can use again.

Common questions

Can we discuss several brands or locations?

Yes. Agree the workspaces, accounts and operating scope during setup, then check the account on each piece.

Is there a branch permission hierarchy?

Do not assume one is included. Agree named reviewers and confirm the account access available with the team.

How do we keep a consistent voice?

Record shared voice rules and location facts. Reviewers make specific corrections, and kept learning rules guide later drafts.

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See the app with examples from your industry, and what we would run for you.