What you can do with Antidote
Analytics shows how people find your website, what they do during visits and which pieces have been published. Antidote reads your connected Search Console and GA4 reports alongside available publishing records. You get evidence for choosing the next page to improve, while keeping visits, output and sales separate.
Search Console reports on queries, pages, impressions, clicks and search positions. Read the page and query together, with the dates visible. A page that appears often but attracts few clicks may need a closer look at its title or explanation. The report helps you choose a question to investigate.
GA4 reports on sessions, engagement, landing pages and the conversion events your website collects. These figures describe visits after the click. Check the tracking setup before deciding a page is failing. Access to the right account matters too: an unavailable report needs a connection check before anyone reads it as zero activity.
Available publishing records show links, platforms and times for public work, including WordPress and social posts. Counts tell you how much went out. They cannot tell you social reach or prove revenue. Ask the team which engagement metrics your connected accounts provide, then use the evidence to plan a specific improvement.
Visits, engagement, landing pages and collected conversion events. The meaning depends on your tracking setup.
Search queries and page performance, including clicks, impressions and positions.
No. Counts show output. Confirm with the team which engagement metrics are available for each account.
See the app with examples from your industry, and what we would run for you.