What you can do with Antidote
The brand workspace keeps your services, voice, experience, audience and writing rules together. Antidote uses this material to give drafts a starting point specific to your business. You provide or approve the business facts, while the team helps maintain research and audience profiles so each request has useful background.
Owners supply or sign off the facts. The team can draft research and derived context with them.
A compact guide to tone, phrasing and the way the brand supports an explanation.
The business identity and point of view that should distinguish its work.
Working instructions and the boundary between automatic work and decisions needing a person.
Who approves the work and the expectations agreed for that decision.
Real stories, observations and approved expertise that give an explanation its substance.
The full voice guidance and examples of how the business should sound.
Brand spelling, language limits and claims that require particular care.
Approved contact details and destinations for calls to action.
The services the business actually offers and the scope a writer may describe.
Visual direction so permitted images and creative work belong to the same brand.
Who buys, why they fit and the commercial audience the work should address.
What makes the audience read and react: concerns, language, trusted voices and useful framing.
Target geography, topic clusters and the competitor set for search work.
The agreed subjects that guide topic selection.
The client’s observed formats and angles that have worked on each platform.
Drafting preferences distilled from the client’s approval and revision feedback.
A provenance index a person can inspect; it is not injected as writing context.
Configured networks, search phrases and people that matter for conversation discovery.
Give us current services, real experience, approved credentials and examples of your voice. Brand guidelines record the wording and claims that need care. The workspace keeps this background available to writers. A brief can then ask for a specific piece without having to explain the whole business again.
Buyer personas describe who buys and why they fit your business. Audience content profiles describe what those people want to read: their concerns, language and trusted voices. Keeping those questions separate helps the writer choose an explanation. A job title alone cannot tell you which details will help someone understand an answer.
The workspace has 18 files, each with an owner and an expectation for updates. Ten involve a client, named approver, subject expert or joint client owner. You do not have to write every file unaided. The team helps with research and profiles; your people confirm changing business facts and check finished drafts.
Business facts, experience, voice preferences, brand limits and the named approver need your input or sign-off. The team can help draft the files.
Buyer personas describe commercial fit. Content profiles describe the language, concerns and explanations those people find useful.
Each file has an owner. Your people confirm business changes; the account lead and specialists maintain research and audience material.
See the app with examples from your industry, and what we would run for you.