Marketing for your kind of business
Antidote drafts your practice’s blogs, social posts, Google Business updates and review replies from your own services and voice. Your practice manager approves them in a short morning brief, and your dentist checks anything clinical.
New patients read your Google reviews and profile before they call. But reviews wait days for a reply, the profile hasn’t had a post in months, and the blog repeats the service list from the homepage. A nervous patient comparing practices finds little that answers their questions.
Marketing lands on the practice manager, on top of running reception and the diary. Anything clinical needs a dentist to check it, and the dentist is with patients all day. So replies and posts get pushed to “when there’s time”, which rarely comes.
Antidote drafts a reply to each new review, Google Business updates for each branch, and blog posts that answer the questions reception hears every day. Drafts leave out anything that would identify a patient. Your practice manager approves them in a short morning brief, and anything clinical goes to your dentist first.
The week above is an invented example of how that might look. We agree the real plan with you.
| Part of the work | What to consider |
|---|---|
| Monday · Blog | What happens at your first appointment. An outline for the dentist to check, with a section on questions to bring. |
| Tuesday · Instagram | Meet the reception team. Use an approved team photograph and explain how to request a quieter visit. |
| Thursday · Google post | Saturday reception hours. Confirm the actual opening date and link to the York contact page. |
| Friday · Review reply | A comment about waiting. Acknowledge the experience without confirming the reviewer attended the practice. |
Reviews get answered while they are still fresh, each branch’s profile stays current, and the website starts answering patients’ real questions. The morning brief shows new reviews and what has gone live, so nothing slips. We don’t promise rankings; we show you what is working.
The draft can introduce questions patients ask. Your dentist checks clinical statements and removes promises about eligibility or results.
Give the team the approved branch names, contact pages and services. The reviewer confirms which practice each draft belongs to.
Start with approved pictures of the entrance, reception and team. Check permission before using any identifiable patient or patient story.
13.8% of businesses ChatGPT named were in Google Maps’ top three for the same search.
See the app with examples from your industry, and what we would run for you.