Marketing for your kind of business

Marketing for startups: put founder knowledge to work.

Antidote turns founder knowledge into blog posts, social drafts and useful replies. You get writing based on your product, audience and point of view, with research to help choose buyer questions. Your founder checks facts and voice before publishing, or agrees a different rule with us for routine pieces.

Explain what you do

Give us the buyer’s problem, the alternatives they know and the words you use in real sales conversations. Your brand workspace keeps that material ready for drafting. Keyword research, category findings and relevant discussions can suggest questions. The founder decides which ones the company has the experience to answer.

Turn experience into drafts

Start with a specific point the founder can defend and an example the company may share. Add facts and links to the brief, with photos if useful. Antidote can draft a blog or social piece from it. Read the complete wording and check which account will carry the founder’s view.

Build clear answers

Answer buyer questions directly and give readers evidence they can inspect. Antidote can draft explanatory content and sample whether AI assistants mention your business. Neither step guarantees a citation. Your product claims and category strategy remain decisions for the founder, who knows what the company can credibly say.

Common questions

Can this help us explain a new category?

Yes. Research can suggest questions and drafting can help explain your point of view. You own the strategy and product claims.

Can the founder keep their own voice?

Give us writing examples, voice preferences and experience. The founder reads the draft and records specific corrections.

Will AI assistants cite our company?

No citation is guaranteed. We can prepare clear content and check a sample of AI answers.

Book a 30-minute call.

See the app with examples from your industry, and what we would run for you.