A glossary for search and local marketing
Schema markup is website code that labels details such as your business name, address and page topic in a standard way. It helps software read those details alongside the words visitors see.
A business name in a heading is text for a reader; structured data can identify that name as belonging to an organisation or local business. The distinction helps describe meaning, but it does not make an unsupported claim true. Structured data is the wider idea of organising information for software. Schema markup uses the Schema.org vocabulary to describe what that information means on a web page.
Decide what the page genuinely represents before choosing a type. Compare each generated property with the visible source and remove fields you cannot verify. After deployment, inspect the final source and validate the markup with an appropriate validator. A syntactically valid object is only the first check.
This site offers a browser based generator for basic organisation or local business data. It does not certify eligibility for a search feature, insert code into your website or invent reviews, ratings or opening hours.
Structured data is the wider idea of organising information for software. Schema markup uses the Schema.org vocabulary to describe what that information means on a web page.
Decide what the page genuinely represents before choosing a type. Compare each generated property with the visible source and remove fields you cannot verify.
This site offers a browser based generator for basic organisation or local business data. It does not certify eligibility for a search feature, insert code into your website or invent reviews, ratings or opening hours.
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