A glossary for search and local marketing
NAP consistency means keeping your business name, address and phone number accurate wherever customers find them. It helps avoid confusion when someone compares your website, Google profile and directory listings before calling or visiting.
The point is to avoid sending people and systems conflicting identity information. A former address on a directory, an old reception number in an article and a different practice name on the website create practical confusion. A local citation is one public mention of your business details. NAP consistency is the task of checking that those details agree across the different places they appear.
Write down the approved identity for each branch and identify who can confirm changes. Compare the website, profile and priority directories against that record. Keep a list of mismatches with the source URL and responsible owner so a correction can be verified after it is requested.
Antidote’s research and local tools can help you find mismatches, but we don’t correct every directory listing for you. A draft that repeats a contact number still needs the business to confirm it is current.
A local citation is one public mention of your business details. NAP consistency is the task of checking that those details agree across the different places they appear.
Write down the approved identity for each branch and identify who can confirm changes. Compare the website, profile and priority directories against that record.
Antidote’s research and local tools can help you find mismatches, but we don’t correct every directory listing for you. A draft that repeats a contact number still needs the business to confirm it is current.
See the app with examples from your industry, and what we would run for you.