A glossary for search and local marketing
E-E-A-T is a way of thinking about the quality and trustworthiness of content in Google’s guidance. For a business owner, it means showing who knows the subject and where the facts come from.
For a small business, the practical work is to make the source and scope of an explanation clear. A real author, a qualified reviewer where needed and facts that can be checked are more useful than placing the acronym in a footer. SEO covers search performance more broadly. E-E-A-T concerns the experience, knowledge and trust behind the explanation, rather than a technical setting you can switch on.
Ask who wrote the piece, why they are in a position to explain the subject and where a reader can check the underlying facts. For a professional topic, assign the relevant expert before drafting. Review the article after factual changes instead of changing only its displayed date.
Antidote supplies a draft and an approval flow; it does not supply professional credentials the business lacks. Your nominated reviewer remains responsible for the statements that appear under the business’s name.
SEO covers search performance more broadly. E-E-A-T concerns the experience, knowledge and trust behind the explanation, rather than a technical setting you can switch on.
Ask who wrote the piece, why they are in a position to explain the subject and where a reader can check the underlying facts. For a professional topic, assign the relevant expert before drafting.
Antidote supplies a draft and an approval flow; it does not supply professional credentials the business lacks. Your nominated reviewer remains responsible for the statements that appear under the business’s name.
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