Marketing for your kind of business
Antidote drafts your blog posts, LinkedIn posts and answer-first pages from what your product actually does and who buys it. Your founder or marketing lead approves them in a short morning brief, and the Antidote team runs the rest.
You have a good product and a blog that has barely moved since launch. The founder knows exactly what customers ask, but nobody has time to write it down. Meanwhile buyers ask Google and ChatGPT for the best tool for the job, and the answers name your competitors.
Good content needs someone who knows the product deeply, and that is usually the founder or a single marketer with ten other jobs. Agencies write generic posts because they don’t know the product. AI tools write quickly but without your facts, so every draft needs rewriting.
We build a brand workspace from your positioning, docs, customer language and competitors. Antidote then drafts how-to posts and comparison pages that answer what buyers ask, LinkedIn posts in the founder’s voice, and suggested replies to relevant Reddit and LinkedIn conversations.
You approve each piece. If your site runs on WordPress, approved blogs publish there directly; LinkedIn posts go out once account access is confirmed.
| Part of the work | What to consider |
|---|---|
| Monday · Blog | How agencies chase late invoices without awkward emails. A how-to built around the product’s reminder feature, for the founder to check. |
| Tuesday · LinkedIn | Three questions customers asked us this month. Drafted from the founder’s call notes; the founder edits the voice. |
| Thursday · Page | Ledgerline or a spreadsheet?. A fair comparison that answers a question buyers put to AI assistants. |
| Friday · Conversation | A Reddit thread asking for invoicing tools. A suggested reply for the founder to copy and post from their own account. |
A steady flow of product-true content without the founder starting from a blank page. Each morning brief shows which pages Search Console says are gaining impressions, and whether AI assistants mention you for your category questions. We don’t promise rankings or mentions; we show you the evidence as it arrives.
Research, drafting and approval work the same way. Direct publishing is built for WordPress, so on the call we’ll agree how finished posts reach your site.
Yes. The brand workspace records how the founder writes. The first drafts get the most edits, and approvals and revisions shape later drafts.
No. Antidote finds relevant conversations and drafts a reply. You copy it and post from your own account.
See the app with examples from your industry, and what we would run for you.