A glossary for search and local marketing
Content approval is the decision that a draft is ready to publish. A reviewer checks the words, images, facts and account before giving permission, under the publishing rule agreed for that work.
Approving a topic is different from reading a finished caption, checking its image and confirming its account or page. A useful workflow makes the object of the decision clear. Approval gives permission for a piece to go out. Publishing is the separate step of sending it to an account or website, which can still fail after approval.
Define who checks factual claims, who checks permissions and who can authorise publication. Ask the reviewer to read the full piece rather than a notification headline. Keep the resulting state separate from delivery: a provider may refuse an approved item, so a decision receipt alone does not show that the post is live.
Antidote presents drafts for reading, editing and approval. Conversation replies follow a separate manual route in which the user copies the draft and posts it personally.
Approval gives permission for a piece to go out. Publishing is the separate step of sending it to an account or website, which can still fail after approval.
Define who checks factual claims, who checks permissions and who can authorise publication. Ask the reviewer to read the full piece rather than a notification headline.
Antidote presents drafts for reading, editing and approval. Conversation replies follow a separate manual route in which the user copies the draft and posts it personally.
See the app with examples from your industry, and what we would run for you.