A glossary for search and local marketing
Local SEO helps people find and understand your business when they search for services in a particular place. It includes useful location pages, accurate contact details and an eligible Google Business Profile.
A person looking for an optometrist in Chester needs information different from a person researching frames in general. Location pages, accurate contact routes and an eligible Google profile can address that local context. SEO can address searches from anywhere. Local SEO concentrates on the place a customer needs, such as a nearby practice or a service available at their address.
Choose the real location and the service question first. Check that the intended page explains both, and that contact details agree with the profile. Inspect search evidence when it is available. Avoid making a separate near identical page for every neighbouring town unless there is genuine information for that audience.
Antidote can draft local explanations and use set up profile and search sources. A local content plan is not a guarantee of map placement, visits or new appointments.
SEO can address searches from anywhere. Local SEO concentrates on the place a customer needs, such as a nearby practice or a service available at their address.
Choose the real location and the service question first. Check that the intended page explains both, and that contact details agree with the profile.
Antidote can draft local explanations and use set up profile and search sources. A local content plan is not a guarantee of map placement, visits or new appointments.
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