A glossary for search and local marketing

Google Business Profile

Google Business Profile is Google’s service for managing an eligible business’s public details in Search and Maps. Customers may use it to find your address, call you, read reviews or check opening hours.

In plain terms

For someone trying to call or visit, the profile can be the first place they encounter your opening hours, address and reviews. That makes factual consistency important. The profile holds your main business details. A Google Business post is an individual update on that profile and does not replace the address or phone fields.

How to check it

Check eligibility and ownership before treating a profile as a marketing account or page. Then review the business identity, category, contact route and any special hours against the business’s own records. A group should verify the correct location for each public action rather than assuming one profile represents every branch.

Where Antidote helps

Antidote supports set up Google Business work, including local intelligence and updates and review replies. We can’t create a profile Google won’t allow, promise a Maps position or remove bad reviews.

Common questions

What is the difference between Google Business Profile and Google Business posts?

The profile holds your main business details. A Google Business post is an individual update on that profile and does not replace the address or phone fields.

How do I check Google Business Profile?

Check eligibility and ownership before treating a profile as a marketing account or page. Then review the business identity, category, contact route and any special hours against the business’s own records.

Can Antidote help with Google Business Profile?

Antidote supports set up Google Business work, including local intelligence and updates and review replies. We can’t create a profile Google won’t allow, promise a Maps position or remove bad reviews.

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