A glossary for search and local marketing
SEO is the work of helping people discover and use your website through search engines. It includes making pages accessible, explaining your services clearly and answering the questions potential customers actually ask.
It includes editorial choices and technical access. A page can be readable to a crawler and still fail to answer a visitor’s question. AEO concentrates on making answers easy to find and quote. SEO also includes technical access and the wider work of helping pages appear in ordinary search results.
Name the page, the query or audience and the problem you observed. Then separate access checks from content review. Compare the result after a sensible interval using the same source and scope. A changed title or a successful crawl does not by itself prove that the page satisfies a visitor.
Antidote Research includes search tools and can turn supported audit and metadata fixes into Action Board tasks. Those checks guide work; they do not guarantee ranking or replace a qualified reviewer for professional content.
AEO concentrates on making answers easy to find and quote. SEO also includes technical access and the wider work of helping pages appear in ordinary search results.
Name the page, the query or audience and the problem you observed. Then separate access checks from content review.
Antidote Research includes search tools and can turn supported audit and metadata fixes into Action Board tasks. Those checks guide work; they do not guarantee ranking or replace a qualified reviewer for professional content.
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