Marketing for your kind of business
Antidote drafts product and category articles, buying guides, and Instagram and Facebook posts from your catalogue and brand voice. Your brand manager checks product facts and approves drafts, or agrees a different rule with the Antidote team for routine pieces.
Your shop has product descriptions, but shoppers still ask which size to choose or how materials differ. Social posts show attractive objects without answering those questions. The buying advice your team gives in messages rarely reaches the blog, so someone researching a purchase has little to read beyond the catalogue.
The brand manager is handling launches, photographs and catalogue changes while customer support answers buying questions. Product knowledge sits with different people, and a writer needs their facts before describing materials or care. Marketing ends up following the next launch rather than building useful explanations around what is already on sale.
Antidote drafts product and category articles, answer-first buying guides, and Instagram and Facebook posts from your own catalogue, photographs and voice. Your brand manager checks sizes, materials, care instructions and any stock wording. Blogs publish to a connected WordPress site; social posts use the accounts you connect. Google Business work is only part of the plan if you have a shop with an eligible profile. Anything you ask for in the app waits for your approval; for the regular schedule, you agree with us how posts go live. The week above is an invented example of how that might look. We agree the real plan with you.
| Part of the work | What to consider |
|---|---|
| Monday · Blog | Choosing a throw for a small sofa. A buying guide using the brand’s own dimensions and material descriptions. |
| Tuesday · Instagram | A closer look at the weave. Use an approved product photograph; the manager checks the fabric wording. |
| Thursday · Facebook | What fits inside the storage basket. Describe the pictured product without inventing capacity or stock. |
| Friday · Blog draft | How to compare our cushion covers. Answer a buying question from the catalogue; check care instructions before approval. |
Buying questions become guides your team can read alongside the product pages they explain. The morning brief shows drafts and live posts, while Search Console lets you follow impressions for published articles. You can judge whether the content helps explain the range. We cannot promise sales, search rankings or mentions in AI answers.
This work covers articles, guides and social posts. Your shop team remains responsible for product listings, prices and stock.
Your brand manager verifies the product details. Anything you ask for in the app waits for your approval. For the regular schedule, you choose with us: each draft waits for you, or we publish on your behalf.
No. Google Business work only applies if you have a shop with an eligible profile; your articles and social content can form the plan without it.
See the app with examples from your industry, and what we would run for you.