Marketing for your kind of business
Antidote drafts blogs, social posts and review replies from your dermatology clinic’s services, voice and current details. Your clinic manager reads the drafts and approves them, or agrees a different rule with us for routine work.
A prospective patient reaches your website and finds treatment names, yet cannot tell how to make an enquiry or what to ask reception. Your team explains the same practical details over the phone. Online, old introductions and unanswered service feedback give little sense of the clinic’s current team.
The clinic manager can confirm booking details but cannot sign off a medical explanation. The dermatologist has to review that wording between consultations. Patient images and messages also need careful handling, so turning everyday clinic questions into public articles takes more thought than filling an empty social calendar.
Antidote turns your booking process and reception questions into articles, team introductions and Google Business updates. Replies acknowledge practical feedback without sharing records or private conversations. Your manager checks the contact route, and a dermatologist checks service descriptions and removes language that diagnoses the reader. Work made through Create waits for approval. For the schedule, you and the Antidote team choose review before publication or publishing on your behalf; replies use your agreed policy. The week above is an invented example of how that might look. We agree the real plan with you.
| Part of the work | What to consider |
|---|---|
| Monday · Blog | How the appointment process works. A clinician checked guide to booking and preparing questions. |
| Wednesday · Instagram | Meet the clinic team. Approved roles and biographies, without invented credentials. |
| Thursday · Google post | Where to find patient information. Point to the clinic’s own reviewed resource page. |
| Friday · Review reply | Feedback about reception. Respond to the practical concern without discussing a medical record. |
Practical patient information has drafts and a reviewer attached to it, rather than remaining in reception’s memory. You can open the published articles and compare team introductions with your current staff details. The morning brief shows work awaiting attention. Publishing useful explanations still carries no promise of patient enquiries or a particular search position.
The dermatologist determines the scope and checks all clinical wording. The marketing workflow does not diagnose a reader or replace their consultation.
Follow the clinic’s permission process for the specific use. Do not assume a picture provided during care is approved for marketing.
Current booking instructions, directions, contact details and the link to approved patient information give a draft a reliable starting point.
See the app with examples from your industry, and what we would run for you.