Choosing how to run your marketing
Doing your writing in ChatGPT gives you a conversation you drive yourself. Antidote brings business context, recurring drafts and publishing together, so you have a continuing routine for checking and sharing content.
You enjoy exploring ideas and shaping the wording yourself. A direct conversation can suit a small amount of copy when you are happy to gather research, check claims and handle posting. The tools, memory and integrations you can use depend on your account and setup, so assess the options available to you.
You want the content work brought to you as an ongoing routine. Antidote uses your brand context for recurring drafts, gathers work in a morning brief and publishes to connected accounts. The Antidote team helps run that process. You still check the finished piece, but you have a regular place to find it.
A draft needs facts your business can verify. Choose someone qualified to check professional claims and keep the research behind the wording. Think about who will gather material, ask for the draft, revise it and post it. With either approach, agree those responsibilities so a finished paragraph does not get mistaken for a published piece.
When you want to drive the ideas, research, editing and posting, and can keep that work organised.
Business context, recurring drafting, the morning brief and connected publishing, with help from the Antidote team.
No. Anything you ask for in the app waits for you. For regular work, agree with the team whether every draft waits or we publish on your behalf.
See the app with examples from your industry, and what we would run for you.