A glossary for search and local marketing
The local pack is a group of nearby business results shown in some Google searches. It is separate from ordinary website links, so a business can appear in one part of the results without appearing in another.
It is one possible presentation of local information, separate from an ordinary website result. A business can appear in one kind of result and not another. Ordinary organic results link to web pages. The local pack groups business listings, which makes the search location and the underlying profile especially relevant when reviewing where your business appears.
Record the query, observed location, date and result type when reviewing local presence. Check the underlying profile identity and website information before proposing more posts. Avoid treating an isolated position as a permanent score or using a single screenshot to promise how many visits a business will receive.
Antidote’s local research can inform a review of profile and competitor information. The product does not guarantee a local pack position or claim that publishing a particular number of updates controls placement.
Ordinary organic results link to web pages. The local pack groups business listings, which makes the search location and the underlying profile especially relevant when reviewing where your business appears.
Record the query, observed location, date and result type when reviewing local presence. Check the underlying profile identity and website information before proposing more posts.
Antidote’s local research can inform a review of profile and competitor information. The product does not guarantee a local pack position or claim that publishing a particular number of updates controls placement.
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