Marketing for your kind of business
Antidote drafts area guides, social posts around your listings and Google review replies from your agency’s own information. Your branch manager checks local details and approves the copy, or agrees a different rule with the Antidote team for routine posts and replies.
Buyers ask your negotiators about an area, but the website has little beyond property listings. A social caption becomes unusable when a listing changes, and branch reviews wait for a response. People comparing local agencies see the homes you advertise without learning much about the office they would deal with.
Negotiators spend their time on viewings and calls, while the branch manager handles instructions and checks public copy. Local knowledge stays in conversations. Property details change, photographs need clearance, and somebody has to distinguish a useful area explanation from a claim about a home that is no longer available.
We draft area guides from your checked local information, listing-adjacent social posts from agency-approved material, and Google Business updates for each eligible office you connect. Your branch manager verifies property references, office details and image permissions. We invent neither listings nor prices. Review replies keep transaction details private. Anything made with Create waits for approval; scheduled posts use the review or publishing choice agreed with the Antidote team, and replies follow the agency’s agreed policy. The week above is an invented example of how that might look. We agree the real plan with you.
| Part of the work | What to consider |
|---|---|
| Monday · Blog | Questions to ask when exploring a neighbourhood. An area-guide outline based on the branch’s checked local information. |
| Tuesday · Instagram | Preparing photographs for a property enquiry. Use agency-approved images and leave private addresses out unless cleared. |
| Thursday · Google post | Contacting the Chester office. Confirm office hours and link to the correct branch contact page. |
| Friday · Review reply | Feedback about returning calls. Acknowledge the concern without identifying a buyer, tenant or transaction. |
Your branch knowledge can appear in guides that remain useful beyond an individual listing. The morning brief brings office posts and proposed replies together, and you can inspect live content against current agency information. Search Console can show how the guides appear in search. We offer no guarantee of instructions, viewings or higher rankings.
No. Listing references and prices must come from information your agency provides and checks. The sample business and content above are invented and labelled.
Yes, for eligible Google Business Profiles connected separately. Your branch manager confirms the office details used in each draft.
Anything made with Create waits for approval. For the regular schedule, you choose with us whether each draft waits for you or we publish on your behalf. Review replies follow the rule your agency agrees with us.
See the app with examples from your industry, and what we would run for you.