Marketing for your kind of business
Antidote drafts blogs, social posts and review replies from your physiotherapy clinic’s services, voice and current details. Your practice manager reads the drafts and approves them, or agrees a different rule with us for routine work.
Your therapists explain the assessment process clearly in person, but the website leaves new patients guessing about the first conversation. Social posts appear only when someone remembers to take a room photograph. Questions about access and reception keep arriving, while reviews about communication wait for a reply.
The practice manager owns the diary and enquiries, and the physiotherapists spend their day in assessments. Writing gets squeezed between both jobs. Even a short caption needs someone to check availability and location, and public explanations need clinical review so they do not become exercise instructions for an unknown reader.
Antidote drafts enquiry guides, treatment-space captions and Google Business updates using your approved photographs and practice details. Review replies address communication without discussing assessments. Your manager confirms access and location; a physiotherapist checks assessment wording and removes personalised exercise advice. Anything you ask for in the app needs your approval. Regular posts either wait for you or go out on your behalf, as you agree with us; review replies follow the practice’s chosen rule. The week above is an invented example of how that might look. We agree the real plan with you.
| Part of the work | What to consider |
|---|---|
| Monday · Blog | Before an initial assessment. Questions to ask reception and the clinician. |
| Wednesday · Instagram | The treatment space. An approved room photograph and practical access information. |
| Thursday · Google post | Contacting the Exeter team. Explain the enquiry route without promising appointments. |
| Friday · Review reply | A comment about communication. Listen to feedback without describing a treatment plan. |
The assessment questions your team hears can appear in readable articles, and access details have captions ready for checking. Your morning brief puts those drafts beside work that has gone live. You can judge whether the information represents the practice accurately. It remains marketing work, with no guaranteed appointment numbers, rankings or AI mentions.
Only your qualified clinician can decide the scope and review the instructions. The default marketing example explains appointments rather than prescribing a routine.
Use only the services and practitioner experience the clinic has verified. Do not invent a specialism because a keyword looks attractive.
The physiotherapist responsible for the service reviews it. Reception confirms practical details such as directions and the enquiry route.
See the app with examples from your industry, and what we would run for you.