Marketing for your kind of business
Antidote drafts blogs, social posts and review replies from your eye clinic’s services, voice and current details. Your practice manager reads the drafts and approves them, or agrees a different rule with us for routine work.
Parents call to ask what happens before a child’s appointment because the website offers little beyond a booking button. Frame photographs linger after the display changes. People checking a branch online cannot easily find the right reception number, and feedback about service has no public reply from the practice.
The practice manager moves between the diary, the shop floor and branch questions. An optometrist must check clinical explanations, while somebody else knows which frames are available. A post can be ready to write but still need separate answers about stock, location and what the image actually shows.
We draft arrival guides, branch updates, frame captions and Google review replies from the details your practice gives us. The optometrist checks clinical wording; your manager verifies stock, availability and the branch contact page. Replies leave prescriptions private. Create work always waits for your approval, and you choose the review or publishing rule for scheduled posts with the Antidote team. Review replies follow the policy agreed for the practice. The week above is an invented example of how that might look. We agree the real plan with you.
| Part of the work | What to consider |
|---|---|
| Monday · Blog | Booking a child’s appointment. Practical questions parents can ask the practice. |
| Tuesday · Instagram | A frame display at Chester. Describe the display without promising stock or suitability. |
| Thursday · Google post | Getting to the practice. Confirm the entrance and current reception hours. |
| Friday · Review reply | Feedback about choosing frames. Acknowledge service without discussing prescriptions. |
Branch information and first-visit questions become pieces your manager can check in the morning brief. You can see which captions went live and open the linked reception pages to check their accuracy. Frame posts describe the practice without claiming health benefits. We cannot promise that this work will deliver bookings, rankings or AI recommendations.
Make the purpose clear. A retail display and a clinical appointment need different wording and may have different booking routes.
The optometrist reviews clinical statements and the intended scope. Marketing copy should not assess symptoms or recommend a prescription.
Use approved materials and follow your permission process. A parent’s private appointment photograph is not automatically a marketing asset.
See the app with examples from your industry, and what we would run for you.