Evidence as it arrives
Antidote on Antidote: building meetantidote.com in public
A dated day 0 baseline for meetantidote.com: the domain, site build, planned release and keyword research. No search results are claimed yet.
The problem
Antidote needs a website that explains its work clearly and can be found through search. At day 0, there are no indexed pages and no search results to report. This study records the starting point so later updates can be compared with it.
We are using our own site as the first case study. That makes the scope clear: this is our project, and it does not establish what a client will achieve.
The setup
The domain meetantidote.com was registered on Cloudflare on 24 October 2026. The site was built on 25–26 October. The day 0 plan contains 154 pages, with 98 in the first release wave. These are the baseline counts before the team and study pages in this phase were added.
The first release focuses on explaining the product, its three pillars and selected industry jobs. Later waves are planned separately. Building or releasing a page does not establish that a search engine has indexed it.
What the team did, week by week
Build week · 24–26 October 2026
Registered the domain, built the site and prepared the first release wave. The Antidote team reviewed product claims against the implementation and kept invented business examples labelled Sample. Search keyword estimates were collected for page planning.
Results, dates and sources
No search performance results are claimed yet. Results will be added as they happen, with dates and sources. There is no ranking improvement, traffic growth or lead increase to report at day 0.
- Day 0 · pages indexed
0
- Day 0 · planned pages
154 planned; 98 in wave 1
Target keyword research at day 0
Antidote team keyword research, United States, en, 26 Oct 2026. vol = Google Ads monthly searches; kd = keyword difficulty (0-100). null = not returned.
These estimates inform the page plan. They are not visits, rankings or outcomes for meetantidote.com. A missing volume or difficulty means the value was not returned. A returned difficulty of 0 remains 0.
| Page group | Keyword | Monthly searches | Difficulty / 100 |
|---|---|---|---|
| Dental clinics | dental marketing | 1300 | 14 |
| Dental clinics | dental seo | 1000 | 16 |
| Dental clinics | google business profile for dentists | 260 | Not returned |
| Dental clinics | social media for dentists | 210 | 9 |
| Dental clinics | content marketing for dentists | 10 | Not returned |
| Chiropractors | chiropractic marketing | 390 | 0 |
| Chiropractors | seo for chiropractors | 390 | 4 |
| Chiropractors | social media for chiropractors | 30 | 0 |
| Med spas | med spa marketing | 390 | 22 |
| Med spas | seo for med spas | Not returned | 0 |
| Dermatology clinics | dermatology marketing | 210 | 0 |
| Eye clinics and optometrists | optometry marketing | 170 | 0 |
| Eye clinics and optometrists | seo for optometrists | 90 | 0 |
| Eye clinics and optometrists | social media for optometrists | 10 | Not returned |
| Physiotherapy clinics | physical therapy marketing | 170 | 5 |
| Physiotherapy clinics | seo for physical therapists | 70 | Not returned |
| Physiotherapy clinics | physiotherapy marketing | 10 | 0 |
| Hotels | hotel marketing | Not returned | 2 |
| Hotels | hotel seo | Not returned | 8 |
| Hotels | social media for hotels | Not returned | 3 |
| Hotels | google business profile for hotels | Not returned | 40 |
| Vacation rentals and stays | vacation rental marketing | Not returned | 3 |
| Vacation rentals and stays | airbnb marketing | Not returned | 13 |
| Yoga and wellness studios | yoga studio marketing | Not returned | 0 |
| Yoga and wellness studios | wellness marketing | Not returned | 5 |
| Accounting firms | accounting firm marketing | Not returned | 25 |
| Accounting firms | seo for accountants | Not returned | 0 |
| Accounting firms | social media for accountants | Not returned | 9 |
| Law firms | law firm marketing | Not returned | 22 |
| Law firms | seo for lawyers | Not returned | 26 |
| Law firms | social media for lawyers | Not returned | 0 |
| Consulting and B2B firms | consulting firm marketing | Not returned | 2 |
| Consulting and B2B firms | b2b content marketing | Not returned | 18 |
| Topic research | how to get cited by chatgpt | Not returned | 9 |
| Topic research | generative engine optimization | Not returned | 54 |
| Topic research | google business posts | Not returned | 27 |
| Topic research | review reply templates | Not returned | 37 |
| Topic research | ai social media manager | Not returned | 24 |
| Topic research | healthcare social media | Not returned | 8 |
| Topic research | marketing for clinics | Not returned | 11 |
What we would do differently
We would record the baseline before building the first pages. The domain date and build dates are owner supplied facts; future search updates should link to dated exports or clearly describe the evidence available.
We would keep page counts separate from outcomes from the start. A finished page is useful work, but it is not evidence of indexing, a recommendation by an AI assistant or a new customer.
The dated log
Weekly entries will be appended here when there is evidence to record.
Day 0 baseline recorded
Recorded the domain and build dates, the 154 page plan and its 98 page first wave, and the owner supplied baseline of 0 pages indexed. Added the keyword research below. No performance results yet. Weekly updates will be appended here when evidence is available.
Sources and scope
Owner supplied project dates and indexing baseline
Phase 5 brief, 26 October 2026.
Day 0 local release manifest
154 routes and 98 discoverable routes before phase 5, captured 26 October 2026.
Keyword planning snapshot
.build-notes/keywords.json, collected 26 October 2026; full copied snapshot rendered below.
Discuss your website and the evidence you want to collect.